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Author: defectors

By defectors / 12 Jun 2018

Using Facebook to Drive Sales

Nowadays, Facebook is so much more than simple a social network where you can connect with friends. Among other things, it has become a major

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By defectors / 15 Feb 2018

The Consumer Shift – Online versus Offline Shopping

For many, going shopping is a great way to de-stress, have fun with friends and pass the time. For others, however, it can be a

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By defectors / 2 Apr 2014

Online Video Marketing: The Social Video Starter Guide

In terms of effort required versus conversion of viewers, social video appears to be a perfect example of “you get what you put in”. Making

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By defectors / 9 Sep 2013

Defectors Now Offering Lead Generation eDM as a Service

We are pleased to announce that we have expanded the vast services we offer to include highly successful lead generation eDM (email direct marketing) campaigns.

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By defectors / 8 May 2013

How NOT To Manage Your Social Media

With numerous social media scandals hitting the news of late, you would assume that companies would take extra care when dealing with complaints from the

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By defectors / 25 Feb 2013

Instagram Marketing Strategies

In just a few short years the use of Instagram has skyrocketed, with millions of active users sharing and viewing photos through the application on

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By defectors / 14 Feb 2013

Your SEO Sucks and You Need Some Friends – Part One

The argument of whether or not traditional SEO is dead is surely settled now given that most sites that were highly ranked using, let’s say

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By defectors / 14 Feb 2013

Using Facebook for Business

In the last 10 years, there’s no denying that social media has taken off and arguably even taken over the Internet. With over 1 billion

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By defectors / 14 Feb 2013

The Social Life of SEO

Search engines have always endeavoured to provide users with the most relevant results for the terms for which they are searching. They are continuously fine-tuning

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By defectors / 11 Feb 2013

SEO for Small Business : Location Based Searches

Small businesses often find it extremely difficult to compete with big brands when it comes to search engine rankings. They are competing for their fair

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