Social Media & Online Marketing ROI
ROI is defined as (gain on investment-cost of investment/cost of investment), with the expectation of investing less than you will […]
Major Changes to Facebook Pages: Bye Bye FBML, Hello Iframes!
On February 11, 2011 Facebook announced some major changes to Facebook Pages which have some big implications on businesses with customised
Facebook “Likes” More Profitable Than Tweets
A study by “Eventbrite” published on March 16 concluded that Facebook “Likes” are more profitable than Tweets. The company monitored
The Social Media Sedition?
You could not have missed it: the revolution in the Middle-East and North of Africa. Some say that Twitter played
Earth Hour’s New Social Media Platform “Beyond the Hour”
At 8:30 PM on Saturday 26th March 2011, lights will switch off for one hour around the globe for Earth
Japan’s PM Launches English Twitter Account for Quake Updates
The Prime Minister’s Office of Japan has launched an English translation for its earthquake disaster information updates on Twitter. The
Facebook Brand Interaction Video
If you thought that the world of Social Media had no secrets, think again. We found this video with some new really
Hunter **** A Bear
A whole new interactive marketing experience is revolutionizing YouTube. Tipp-ex lets you rewrite the story on YouTube. Catchy, because that
Happy B’day Twitter!
On the 21th of March Jack Dorsey tweeted: “5 yrs ago today, the eve of launching twttr to the company.
Instagram Marketing Strategies
In just a few short years the use of Instagram has skyrocketed, with millions of active users sharing and viewing
How Not to Manage Your Social Media
With numerous social media scandals hitting the news of late, you would assume that companies would take extra care when dealing with
Online Video Marketing: The Social Video Starter Guide
In terms of effort required versus conversion of viewers, social video appears to be a perfect example of “you get