Gone are the days that a stack of indexed URL’s makes you the cool kid on the block. Here are the times of Google’s new Panda update, an update that has revolutionised the world of search engine optimisation.
Previously, the secret to successful SEO: a large site and heaps of keywords. This is now news of the past; the times have changed.
Google’s new Panda update works to push higher quality sites (both big and little) up in the search engine rankings. The update crawls out web pages with more narrow, in depth focuses and higher valued keywords ensuring the quality of content in relation to a website’s ranking. Google’s spin on its Panda update has changed search engine optimisation tactics from quantity to quality. It’s about time.
Life post- Panda: What you should know to boost your SEO and maintain your traffic?
- Headlines grab a reader’s eye… and search engines’ robots. Your site’s headlines should include quality, informative keywords. Keywords should not surpass the three word recommended limit.
- Push your best quality pages forward and revamp or remove your older, lower quality pages. All of your site’s pages should include original content and your sitemaps should be up to date.
- Refer to the journalist bible: Readers have a two second attention span. Cram your text into short bites of information, keeping your word count to a minimum. Apply the inverted pyramid to your content’s layout: Place the most important material towards the top of your page, beginning with the first sentence. Information of lesser importance should remain at the end.
- Choose URLs that are most valuable to your website. Index them well. Trash any low quality or duplicate URLs from your index.
- Ads are not quality additions to your page; Spread advertisements throughout your website, avoiding the “clump ads in one location” mistake.
- Google detects manually inputted material. Automated material may make building your page simpler, but will do nothing for boosting your search engine optimisation.